I’m Roger Espuga, a creative director and producer from Andorra, heavily influenced by American culture, music, and the internet . I create stories, campaigns, and brands built to break patterns, move people, and live beyond the screen.
From directing full-scale productions to shaping brand identities, my work is about turning ideas unforgettable.
I design systems, aesthetics, and worlds that communicate fast and hit emotionally. From branding to print, every detail is built to feel intentional, bold, and culturally relevant.
From early concepts to final delivery, I shape the story, the pacing, and the energy so every project stays aligned, focused, and impossible to ignore.
From scripting to final cut, I create videos that capture attention and tell your story in a compelling way. Whether short or long-form, I focus on impact and engagement.
Take a look at my professional experience, showcasing the key roles and skills that have shaped my creative journey.
Led creative direction and production across digital campaigns, shaping concepts, visuals, and narratives from idea to final release.
Worked hands-on with brands, athletes, and creators to deliver bold visuals that connect with real audiences.
Turned raw ideas into high-impact content through hands-on direction, filming, and storytelling
Built and scaled FIVE Media Clan into a 350,000+ follower community, shaping brand identity, content strategy, and audience growth across platforms.
Led partnerships and collaborations with international brands, aligning creative output while preserving brand authenticity.
Managed brand deals for top-tier content creators with 20M+ combined followers, overseeing negotiations, execution, and delivery.
Built a career around viral video culture, mastering short-form storytelling and trend-driven content since 2014.
Scaled multiple personal and client accounts to six-figure follower counts through viral content and consistent performance strategy.
Produced and managed influencer content end to end, from concept and filming to editing, publishing, and optimization.
+400M content views
+350K follower brand
#4 Podcast of the year 2022
Master in Marketing - Boston (MA)
Master in International Business - Boston (MA)
Business & Administration - Barcelona
