FMC - Bad Hair Day
The challenge was to design a limited streetwear collection that felt emotionally nostalgic without losing the brand's identity. The goal was to tap into the ’80s and ’90s cultural memory many people grew up with, while translating it into a contemporary, internet-native visual language capable of standing out in a saturated streetwear landscape.
I led the art direction and design for the Bad Hair Day 2024 limited collection for FIVE Media Clan, in collaboration with streamers RickyEdit and Agustin51. The visual identity was built around retro typography, bold color palettes, and American street culture references, blending nostalgia with a modern digital aesthetic. Every design element was developed to feel playful, familiar, and instantly recognizable, while remaining aligned with FIVE Media Clan’s internet-born DNA.
The collection resonated strongly with the community and audience, achieving a full sell-out within three months of launch. The drop reinforced the brand’s cultural positioning, strengthened its connection with creators and fans, and demonstrated the commercial impact of combining strong art direction with emotionally driven storytelling.
The Bad Hair Day 2024 limited collection was developed as an art direction and design project for FIVE Media Clan, in collaboration with streamers RickyEdit and Agustin51. Inspired by the nostalgic aesthetics of the 1980s and 1990s, the collection reinterpreted retro streetwear through a contemporary, internet-first lens.
The creative direction drew heavily from American culture, combining bold typography, graphic elements, and playful references with a modern visual language. The goal was to create designs that felt familiar and emotionally driven, while remaining relevant within today’s digital and creator-led fashion landscape.
The drop achieved a complete sell-out within three months, reinforcing the impact of nostalgia-led art direction combined with strong community connection
