FIVE Media Clan
As co-owner of FIVE Media Clan, the challenge for the 2025 drop was to create a limited collection that felt culturally relevant, visually distinctive, and capable of breaking through a saturated streetwear landscape. The goal was not only to launch a product, but to build a narrative that could travel organically through social media and creator communities, driving real demand and sell-through.
I designed and produced the 2025 limited “Starred Collection”, developing the creative concept, visual identity, and launch strategy. The collection was inspired by American street culture and shot across Nevada, California, and Andorra, blending cinematic desert imagery with the brand’s internet-native DNA. I also directed and produced the full social media launch campaign, working closely with brand ambassadors RickyEdit and Agustin51, creating platform-specific content designed for reach, engagement, and repeat exposure.
The drop achieved sell-out level performance, generating over 10 million impressions across social media. The collection gained organic visibility beyond the creator ecosystem, including being worn publicly by Marc Casadó, reinforcing the brand’s cultural positioning and reach.
Explore the idea That Shaped This Design
The 2025 Starred Collection from FIVE Media Clan was inspired by the American Dream and the culture surrounding it. The project explored ambition, movement, and building something from the internet into the real world.
Designed and produced across Nevada, California, and Andorra, the collection blended American desert imagery with a digital-first streetwear identity. Alongside the product, I directed and produced the full digital and social media launch campaign, working with brand ambassadors RickyEdit and Agustin51 to drive organic reach and engagement.
