Ford needed to modernize its social media presence and connect with a younger, digital-native audience. The challenge was to move away from traditional automotive content and build a social-first strategy capable of driving real growth, visibility, and platform relevance over time.
I led the creative direction, scripting, and full video production for Ford social media content across 2024, 2025, and 2026 in Andorra. We developed a consistent content strategy built around strong hooks, dynamic storytelling, and platform-native formats, producing videos specifically designed for TikTok and Instagram rather than adapting traditional advertising assets.
The strategy delivered immediate impact, generating over 34,000 new followers and more than 6M views in the first six videos. One of the pieces became the most viewed Ford Focus video on TikTok, establishing a new benchmark for the brand’s digital performance and accelerating long-term audience growth.
Explore the idea That Shaped This Project
Ford Andorra set out to transform its social media presence between 2024 and 2026, shifting from traditional dealership-style content to a digital-first strategy designed for modern platforms like TikTok and Instagram.
I led the creative direction, scripting, and full video production for all social content during this period. The focus was on building a recognizable visual language, strong hooks, and platform-native storytelling that could consistently drive attention and engagement rather than one-off viral moments.
The strategy paid off immediately. In the first six videos alone, the channel grew by over 34,000 followers, with one piece becoming the most viewed Ford Focus video on TikTok. The results demonstrated how a clear creative direction and social-first execution can significantly accelerate brand growth, even in traditionally conservative industries like automotive.
