Jart Skateboards was launching a limited-edition skateboard with ElRubius and needed content that felt cultural, authentic, and highly shareable, not like a traditional product launch. During production, Ibai Llanos wanted to perform a skateboard stunt, which required a credible and entertaining execution. Pro skater Joan Galceran stepped in as the stunt performer, creating a behind-the-scenes moment that had to feel natural, fast, and native to social platforms.

I produced, scripted, and edited a behind-the-scenes social media video centered on the stunt and the dynamic between Ibai Llanos and Joan Galceran. The creative direction focused on fast-paced, platform-native storytelling, prioritizing personality, spontaneity, and high-retention editing over polished advertising. By framing the stunt as entertainment rather than branded content, the video positioned the drop as a cultural moment rather than a simple product release.