Banking campaigns often struggle to feel relatable. Many rely on abstract concepts that fail to connect emotionally with audiences, especially on social platforms where authenticity and clarity are essential. The challenge was to communicate Andbank’s values without falling into corporate clichés, while still operating at a high-end brand level.
I directed and produced the social media content and behind-the-scenes coverage while collaborating closely with Andbank’s creative team. The content strategy focused on real people, real preparation, and real performance, using sport as a universal language to translate financial values into human stories.
The campaign delivered outstanding performance and was widely recognized as one of Andbank’s most iconic campaigns to date. The combination of strong storytelling, respected ambassadors, and social-first execution resulted in high engagement and reinforced Andbank’s positioning as a forward-thinking financial institution connected to real excellence.
Explore the idea That Shaped This Campaign
The goal of the Andbank 2025–2026 campaign was to move away from traditional financial advertising and build a story grounded in real discipline, effort, and long-term vision. The campaign brought together some of the most respected sports figures in Andorra, led by Joaquim Rodríguez, whose career embodies consistency, resilience, and high performance.
Beyond the main campaign pieces, a key focus was the behind-the-scenes content. The objective was to document the process, the preparation, and the human side of the campaign in a way that felt honest and accessible, while maintaining Andbank’s premium positioning. Social media was treated not as an add-on, but as a core storytelling layer that extended the campaign’s impact.
