Esports apparel was largely focused on performance and utility, leaving little room for fashion, cultural references, or visual identity. The challenge with Kappa was to design a competitive jersey that felt credible within esports while introducing a more fashionable and culturally driven aesthetic to an industry where this approach was not yet common.
I led the competitive esports partnership between FIVE Media Clan and Kappa, overseeing both the creative direction and design of the Call of Duty and Valorant competitive jerseys. The designs were inspired by Kappa’s iconic retro football kits from its era with FC Barcelona, reinterpreted through a modern esports lens. The goal was to blend nostalgia, fashion, and competitive identity into a jersey that could live both on stage and beyond competition. Alongside the product design, I acted as creative director for all campaigns and content related to the partnership from 2022 to 2024, leading digital campaigns, visual storytelling, and ongoing social media content.
The jerseys sold out following their release and were widely recognized within the esports community, being considered one of the most beautiful competitive jerseys in the Call of Duty scene. The collaboration helped redefine how esports apparel could be perceived, merging competitive credibility with fashion and cultural relevance.
I led the competitive esports partnership between FIVE Media Clan and Kappa Europe, overseeing both the creative direction and design of the Call of Duty and Valorant competitive jerseys. The objective was to introduce a fashion-driven approach to esports apparel, in an industry where performance-focused design had traditionally dominated.
The jerseys were inspired by Kappa’s iconic retro football kits from its era with FC Barcelona, reinterpreted through a contemporary esports lens. By blending nostalgic sportswear aesthetics with modern silhouettes and competitive identity, the design aimed to feel authentic both on stage and beyond competition.
Alongside the product design, I acted as creative director for all campaigns and content related to the partnership from 2022 to 2024, leading digital storytelling and social media strategy. The jerseys sold out following release and were widely regarded as one of the most visually celebrated jerseys within the Call of Duty competitive scene, reinforcing the impact of merging heritage sports culture with modern esports.
