La Velada IV x Agustin51
Agustin51 was set to fight at La Velada del Año IV, the flagship live event created by Ibai Llanos and hosted at Santiago Bernabéu. The challenge was to create a visual identity strong enough to stand out on a global stage, balancing performance, symbolism, and cultural relevance in front of millions of viewers.
I designed the exclusive 1/1 official boxing pants and the full walkout outfit for Agustin51, creating a custom look built specifically for the moment featuring FIVE Media Clan. In parallel, I directed and produced all the content around the unveiling of the pants, crafting a narrative designed for maximum anticipation and social impact. The content rollout was developed in collaboration with event sponsors such as Revolut, ensuring brand integration felt organic and culturally aligned rather than promotional.n
The campaign generated over 21 million impacts across social media. Agustin51 won the fight, during an event watched by more than 5 million concurrent viewers live, positioning the custom outfit as part of one of the most visible moments in Spanish internet culture.
Explore the idea That Shaped This Design
Agustin51 stepped into La Velada del Año IV, the creator boxing event led by Ibai Llanos, hosted at the Santiago Bernabéu in front of millions of live viewers.
The project focused on designing an exclusive 1/1 boxing pant and full walkout outfit, built specifically for the scale and visibility of the event. The goal was to create a look that felt powerful, symbolic, and instantly recognizable on both the live broadcast and social media.
Alongside the design, I directed and produced all content around the unveiling of the outfit, developing a social-first narrative that built anticipation ahead of the fight. The rollout integrated event sponsors such as Revolut in a way that felt organic to the story rather than promotional.
The result was a visual moment that extended beyond the ring, becoming part of one of the most visible events in Spanish internet culture.
