Jägermeister
Jägermeister set out to document Hunters in the Desert, a creative project led and shot by my friend Adrià Moles, built around skate culture, travel, and raw environments. The challenge was to capture and explain the process behind the project, the journey, and the people involved in a way that felt authentic, cinematic, and native to social platforms.
I created and produced the full social media storytelling around the project, focusing on behind-the-scenes content that followed the ideation, travel, and execution of Hunters in the Desert. Working alongside SB Ramps and featuring Joan Galcerán as one of the main skaters, the content was built to document real moments rather than staged narratives.
The project resulted in a highly successful social media production, performing well above Jägermeister’s usual engagement and reach benchmarks. The behind-the-scenes storytelling strengthened the project’s cultural impact and extended its visibility beyond the core release through organic audience interest.
Explore the idea That Shaped This Project
The core of my challenge in Hunters in the Desert was not the main spot itself, but translating a complex, high-level production into clear, engaging behind-the-scenes storytelling for social media. The goal was to explain the project’s vision, process, and collaborators in a way that felt authentic, understandable, and fully aligned with Jägermeister’s brand image.
Inspired by the quality of the main production and the creative direction led by Adrià Moles, the behind-the-scenes content was designed to complement, not compete with, the spot. The focus was on documenting real moments, creative decisions, and the energy of the team behind the project, including collaborators such as SB Ramps and skater Joan Galceran.
